Analytics Overview

Dashboard navigation

After integrating the TelemetryDeck SDK into your app, your data will start appearing in the TelemetryDeck dashboard. The main navigation tabs help you find different types of insights:

Let’s explore what you’ll find in each section:

Overview

The Overview tab provides a high-level summary of your app’s performance, showing key metrics like daily active users, total users, user retention, app version distribution, and system version distribution:

This view gives you immediate answers to: “How is my app performing right now?” and “Are my users upgrading to new versions?”

Customers (User Analytics)

The Customers section organizes your user data according to the journey users take with your app, from discovery to monetization:

Each tab focuses on a different stage of the user journey:

Acquisition tracks how users find and install your app, with metrics for new user counts, device distribution, geographic insights, and typical discovery patterns.

Activation (Coming Soon) monitors initial engagement with metrics like active user counts, session length distribution, and usage patterns by time of day and day of week.

Retention (Coming Soon) measures how effectively your app keeps users coming back, tracking distinct days used, engaged user metrics, and power user identification.

Referral (Coming Soon) helps understand how users share your app with others.

Revenue (Coming Soon) tracks your app’s financial performance metrics.

TelemetryDeck also provides built-in presets for tracking purchases and revenue that require minimal additional configuration in your app:

Metrics (Technical Analytics)

The Metrics section provides essential technical insights about your app across different devices and platforms:

Key metrics include:

• Devices: Hardware models, screen resolutions, and platform distributions
• Versions: App and SDK version adoption rates
• Errors: Issue monitoring by frequency and type
• Localization: Language and regional settings insights
• Accessibility: Usage of accessibility features

Explore (Signal Analytics)

The Explore section gives you direct access to your raw event data through multiple views:

Here you can examine all signal types your app has sent, explore parameters attached to your events, view recent events chronologically, and use the query playground to experiment with data analysis. This section is particularly useful for debugging, understanding user behavior sequences, and diving deeper into specific user actions.

Dashboards (Custom Insights)

The Dashboards section allows you to create and organize custom visualizations:

You can build insights using either the visual editor (for simple queries) or TelemetryDeck Query Language (TQL) for more complex analysis. Common dashboard setups include:

• Feature usage dashboards that track adoption of specific features
• Conversion funnels showing how users progress through multi-step processes
• User segment comparisons between different types of users
• Error monitoring dashboards focused on app stability

Each insight can be organized into groups (displayed in the sidebar) to keep related metrics together, such as “Onboarding Experience”, “Premium Features”, or “App Performance”.

Common Dashboard tasks

Filtering data

At the top of most dashboard pages, you’ll find time filters that let you focus on specific periods:

• Last 30 Days (default) – Shows data from the past month
• Test Mode – Toggle to see data from development builds (when your app is run directly from your IDE)

Exploring details

Many visualizations have interactive elements:

• Hover over chart elements to see detailed values
• Click on segments in pie/donut charts to filter by that value
• Use the “…” menu in the top right of cards for additional options

Collaboration

Advanced features

Integrations

Privacy & Security