TelemetryDeck Spring Update 2026
Do you also feel that spring fever, delighting in the bright green sprouting up everywhere, while at the same time feeling like you’re 100 years old because there’s just so much going on that you don’t even know what to worry about first?
The other day I told my husband that I would have liked to start a family in calmer times—you know, without Covid and homeschooling and the climate crisis and war and inflation… I feel the same way about the company. Daniel and I launched TelemetryDeck right in the middle of lockdown, then went through funding rounds (and pulled out of them) amid AI hype and turmoil in the financial markets, and we’re still here. It just keeps going—thankfully!
Numbers and paywall experiments
TelemetryDeck’s running costs go towards a rackful of servers and a handful of people. We’re now just about profitable and don’t rely on additional investors. But we want to and need to keep growing, because we want to invest in our product and our team. We aim to better utilize our employees and implement the many cool features that have been on the roadmap for so long. That’s why we’ve decided to run some experiments to boost the conversion rate. In April, we launched the YOPK campaign with an extra discount on annual plans.
This allowed us to bring forward a portion of our revenue and thereby improve our liquidity. Next, we’ll be rolling out some new features exclusively for paying customers. This is teaching us a lot about our customers’ motivations and needs. For example, we had always assumed that an account restriction (when the available volume for the current month is used up) would be a strong motivation to upgrade. In reality, however, having real-time data is much more important to many customers.
A pricing update is coming (but no pricing model update)
We have also decided not to implement the long-announced update to the pricing model for now, because after careful consideration we found it too complex (a mix of prepaid and pay-as-you-go).
Instead, we have considered the feedback we receive from our customers and will make our pricing tiers more granular. In the future, there will be more intermediate tiers so that the jump from one plan to the next higher one isn’t so big. We will also be adjusting our prices slightly, as we too are affected by rising costs (for example, from our hosting providers).
Recommendations drive growth
We’ve observed a significant shift in new customer acquisition. On the one hand, we’re experiencing accelerated growth in new customer numbers. Since the beginning of the year, we’ve seen monthly growth of between 6% and 13% in that area!
After onboarding, our new customers have the opportunity to indicate how they learned about TelemetryDeck. Until the end of 2025, social networks consistently held the top positions there, led by Twitter and Mastodon. We think this is because especially developers rely on recommendations to find new tools and services. For example, we always noticed a spike in new registrations whenever a major account posted a screenshot. In the threads, we’d see questions like, “Hey, what kind of tool is this?” and every mention was incredibly important to us.
Since the beginning of 2026, this has completely changed. Recommendations are still important, but they are now given by LLMs instead of from social media platforms. Claude Code and ChatGPT are the most important AI systems where we are recommended or found. And this shift is no coincidence.
From SEO to GEO
In August 2025, I watched the first webinar on “SEO for AI” (I remember exactly because it was during my vacation in Croatia) and got to work in September. Since then, I’ve been continuously revamping our website. This ranges from small text adjustments to entirely new subpages to elements like FAQs.
Always keep in mind: AI has no general knowledge. We now actually answer…really dumb questions on our website. But hey, if it’s important for the AI to know who to recommend TelemetryDeck to, then so be it. We’re happy to ride this wave because it means you all get an even better analytics service.
Update on data centers and digital sovereignty
One example of what’s even better at TelemetryDeck now is our server locations. We moved entirely to Hetzner as a hosting provider in April (and Daniel is just incredibly proud of how little you all noticed).
Our data has always been processed exclusively in European data centers. Now we can say that it lives exclusively on a German provider (subject to German and European law). That was a major milestone that tied up many resources because, of course, a move like that has to be handled without any data loss. I’m very proud of the team around Daniel!
We also released plenty of updates!
Not only are we now completely controlling our infrastructure, but we also improved performance drastically and introduced namespaces for better data separation and control by our customers. We’ve added support for global filters, new exploration modes, some gentle coaching to AI agents, new APIs, folders for apps, and personal access tokens.
Server calculation time
Spring is in the air!
I traveled a lot this spring and met wonderful people at various events in Augsburg, Frankfurt, and Brussels. I’m always really impressed by the energy that emerges when people come together in a space—people who are eager to create, drive things forward, and improve.
Here, in our TelemetryDeck community, we have this space—it may be “only” virtual, but it’s global. We find it incredibly exciting to see which apps are registered with us and how many creative, hardworking, and curious people find their way to us. Seeing this gives me a lot of energy and makes me look to the future with optimism. Keep creating, keep coding!